Until recently, the domain of games was considered to be the exact opposite of what you did if running a serious business.
But the amazing rise of the online game industry caught researcher’s as well as practitioner’s attention: What is it that makes people all over the world spend 3 billion hours a week alone in online games?
It turned out that players show exactly the behavior you wished for from the employee of your dreams: Highly focused, creative, and enduring while working on complex challenges. Adaptive and learning. Resilient and immune to setbacks. Acting strategically and being the perfect team players. Just to mention a few.
What we learned about the motivational power of games, and how to use it in business and other non-game contexts, gave rise to the fascinating discipline of „Gamification„.
Wolfgang Rathert will give a brief overview of the key findings and concepts of Gamification, show some examples, and, most of all, wants to inspire you to think about applications and the potential for your own business.